Magento E-commerce

What is Magento?

Magento, written in PHP and based on Zend Framework, is an e-commerce platform owned by Adobe. It was introduced in 2008 as an open-source ecommerce development platform; later, it came out with various editions including, community, PaaS-based and complete enterprise versions.

Magento’s development is based on open source technology. You can use it both as Magento Open Source, with reduced capabilities, or Magento Commerce, with full features. You can also upgrade from open source to the paid version.

Magento powers about 1% of the internet, which is impressive considering that it is a platform used exclusively for commerce. Its usage has been consistently growing since 2011, being the second most popular e-commerce platform in the world. This platform handles over $155 billion transactions each year, with more than 250 000 businesses using this software to perform their sales.

This platform allows online merchants to control the appearance and functionality of their online store and offers a flexible shopping cart system.

What are the characteristics of Magento?

If it is eCommerce, it MUST be Magento

Stores working on Magento’s platform can start with a few products and scale to global sales thanks to the scalability of the interface. Magento works with search engine optimization, offers strong marketing, and provides catalog-management tools. You can improve your customer’s experience by applying various plug-ins and visual themes. Magento offers one-page checkout, which makes it less likely for your clients to quit the sale.

Although anyone can use Magento to create an online store, you will probably find you need help from a developer to introduce larger quantities of products and integrate with other systems. You might also need assistance if you want to customize your store and your interface beyond the options offered by the platform.

Magento offers the possibility to create sales channels to marketplaces like Amazon, managing your inventory and activities through a single hub. It lets you manage multiple international sites in one backend, dealing with currency conversion, payment methods, and languages. Magento Commerce runs on AWS, making your product deployment available in data center’s all around the world.

Magento integrates with GraphQL, a data query language used for front-end development. You can also build with the Magento REST API, which defines a set of functions that a developer can use to perform requests and receive responses.

What are the benefits of Magento?

It is capable of accommodating and managing hundreds of thousands of individual products.
Magento is easy to install and to customize with layouts and plug-ins.
It is a content management system specifically designed for sales, and it performs particularly well with business-related features like conversions and personalized marketing.
It is available as an open source technology.
It is a robust and secure platform.
You can create a Magento-based, operational website in as little time as three days.

When to use Magento

You should use Magento if you want to build an ecommerce website for your business based on an open source platform. It is also important to note that Magento allows you to start building the website without developing expertise. There is a large online community of users that help you go through your technical issues and optimize your Magento experience. It offers you many opportunities and methods to maximize your profits, with business intelligence analysis and reports, inventory management, order management, and logistics solutions.

You can market your products in Magento in a variety of ways: a simple product would be a physical item, identified with a single stock keeping unit. You can use this to sell on grouped, bundled and configurable products. A grouped product presents multiple products as a group, and they can be purchased separately or in groups. A bundle lets customers build their group from an assortment of options. A configurable product is apparently a single product with a list of customizable options and variations – meaning that each variation has a unique SKU.

Additionally, Magento offers options for the sale of virtual and downloadable products, like services, warranties, and files.

If you are thinking about developing a mobile application for your business, you might be interested in PWA Studio – Progressive Web Applications, Magento’s tool for front-end mobile development.

Things to note before using Magento

Magento is robust, comparatively complex and packed with almost everything a medium to large e-commerce business needs. However, before opting for Magento, consider these:

Magento offers a high level of security that comes with certain protocols which means you should be process-driven.
It’s not a job of an amateur to set, customize and deploy a Magento store. You need professional resources.
A number of features of Magento (for example, uploading products in bulk or managing your warehouses) come in the form of independent modules which you need to purchase from the Magento Marketplace and integrate in the main magento application. So, consider the cost of these modules or plugins.
Instead of going for all the features in the beginning, start with only those you want.
Magento is not for small web shops selling less than 500 products.

Hosting costs are charged in Magento, even if you are working on the completely free version of the software. It does offer you the possibility to choose the hosting environment you prefer.

The purchasable, enhanced version of Magento – Magento Commerce – can be a bit heavy to medium-size organizations’ budgets, with website cost starting at 20,000$.

Laravel @ Infogion

We get you the best Magento development team for your type of e-commerce business.

Ecommerce development is a specialist’s job and expertise varies from business to business. That’s why if you look for ecommerce developers, you will find ‘jewelry store’ expert, ‘fashion store’ expert, ‘online shoe store’ developer and so on. That’s where we make the difference. Once we know your e-commerce business requirement, we start sourcing the best and most relevant Magento development people for your line of products. As a result, you get a team at your disposal with both programming expertise and domain knowledge. At the end, we help you to save cost and get a value-for-money product.