E-commerce and online retail

E-commerce and online retail

What is happening in e-Commerce today?

E-commerce is the most evolving industry today. From product personalization to drilled-down analytics, augmented reality and social shopping to drone delivery, e-commerce industry keeps of experimenting and implementing the most innovative growth ideas through proper technologies. The truth is, every e-commerce site has at least some unique set of features and technology implementations that makes it stand out differently.

Recent innovations in E-commerce

Augmented Reality

More immersive shopping experience; Tailored shopping through the use of product recommendation systems.

Intent data

Figure out what a new customer buying intentions; personalized product presentation based on the customer’s browsing habits

Smart SCM

Improved supply chain management using drones; networked warehouse management system for quicker delivery.

Social shopping

Use social media to promote products; make a customer buy while engaging in social media platforms

Predictive analysis

Projection of future shopping trends; plan for the right category of products that customers most likely to buy.

Device transition

Take the customer from the web to mobile and vice-versa with ease; give personalized experience on mobile

Technology-driven processes

Social Shopping: A relatively new dimension has been added to e-commerce and retail, with many product sellers hiring social media influencers to market and sell their products via social media. Influencers usually have a large and loyal fan base that is more likely to purchase products on their influencer’s consent.

Recommendation Systems: A product recommendation system has become a standard requirement for every e-commerce website. They help tailor the e-commerce experience by displaying to shoppers products that they are likely to purchase based on historical data. Recommender systems are powered by AI algorithms and have given a huge sale-boost since its inception.

Customer Service: Influence of technology is most prevalent in e-commerce and retail. The use of chatbots in customer service has gone a long way in saving time and human resources in offering customer support. Coupled with chatbots, smart ticketing systems have immensely improved the overall experience of customers.

Customer Relationship Management: CRMs, are common in most enterprises and have become the default means through which customer data is managed. In e-commerce and retail, CRMs help to manage everything from customer’s initial requests to sell-closure. CRMs help in managing feedback on purchases, following up customers who did not complete the purchase and build a customer-base for repeat orders.


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