Amazon Web Services (AWS)

Amazon Web Services (AWS) is the world’s leading cloud platform offering different cloud computing products and services. Operating on a pay-as-you-go model, it has a whopping 39% share in the public cloud market offering 170 AWS services to millions of customers across 190 countries. It has become a highly profitable division of Amazon and a giant component of the e-commerce industry.  Noting its blend of products of Infrastructure as a Service (IaaS), Software as a Service (SaaS), and Platform as a Service (PaaS), AWS provides servers, remote computing, storage, email, networking, mobile development, databases, enterprise applications, analytics, developer tools, management tools, IoT and security.

What will AWS offer you?

AWS can be categorized best into three main products namely, Amazon Elastic Compute Cloud EC2 which is Amazon’s virtual machine service, Glacier- the Amazon Simple Storage Service, and S3-the Amazon’s Simple Storage System.


Amazon Elastic Compute Cloud is a service that offers you virtual servers referred to as EC2 instances. The system provides you with managed cloud-based block-level file storage for persistent data storage. AWS EC2 service provides dozens of instance types with varying compute capacities and sizes to fit your specific workload types and applications. 

Amazon Web Services (AWS)

EC2 offers you interesting features such as the EC2 auto-scaling tool which maintains instant health and performance. Available also are the AWS Snowball and Snowmobile storage transport features to help you move data to the cloud if need be. You can also use AWS Storage Gateway to enable you to access cloud data on-premises. 

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What Benefits Does Amazon EC2 Offer?

There are some add-on benefits worth noting.

1. Compatible, Simple, and Easy to install

It’s uncomplicated and quick to launch. EC2 is already pre-configured on Amazon Machine Images (AMIs) and works seamlessly with other AWS components.

2. Web-Scale Computing With Elasticity

Through APIs control, EC2 is capable of increasing or decreasing capacity in tune with your server instances. 

3. Complete Control

The free interaction allows you to save data because you can stop and restart an instant whenever you want.

4. Security

The functionality is made robust by Amazon Virtual Private Cloud (Amazon VPC) working together with Amazon EC2.

5. Dependable Network Infrastructure

AWS EC2 provides a reliable and flexible environment for fast and predictable instances replacement availability in all EC2 regions according to your service level agreement.


Amazon Simple Storage Service gives you scalable object storage for data backup and restores,  data lakes, websites, archive, IoT devices, big data analytics, mobile and enterprise applications. There are storage buckets called S3 buckets where data is stored. A professional will store data and files as S3 objects inside the AWS S3 buckets to keep them organized. You can cut down on costs through this service by utilizing the Infrequent Access Storage tier or the long-term cold storage; Amazon Glacier.

Amazon Web Services (AWS)

What Benefits does AWS S3 offer?

1. Scalability, Availability, and Durability

AWS S3 ensures that your data is always available by automatically creating and storing all S3 objects copies across multiple systems. It’s able to scale your storage resources upwards or downwards according to your needs and offers read-after-write consistency automatically.

2. Cost-effective Storage Classes

S3 Storage Class Analysis feature provides you with access patterns to help you select S3 Storage Classes that fit your budget as well as your data type.

3. Security, compliance, and audit capabilities

S3 is the only object storage service where you can block public access at all levels with S3 Block Public Access. It has highly recognized compliance programs such as PCI-DSS, HIPAA/HITECH, FedRAMP, etc, and also supports various auditing capabilities.

4. Data Management and Access Controls

It’s easy for you to manage data access using the S3 Access Points for your apps through a shared data set. Working in conjunction with AWS Lambda you can achieve your goals without managing additional infrastructure.

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Other AWS Products

Besides the 3 main AWS products listed above, we have several others such as:-

AWS Cloudwatch

Amazon CloudWatch is a service for observing and monitoring the operational health of your AWS resources. Designed for IT managers, DevOps engineers, SREs, and developers CloudWatch picks up monitoring and operational data in the form of metrics, logs, and events offering you a unified view of resources, services, and apps that run on AWS and on-premises servers. This correlation gives you a chance to take quick corrective action. By specifying metric value thresholds you can create alarms and watch for anomalous algorithm behavior.

Amazon Web Services (AWS)
AWS Cloudwatch

Benefits of Using CoudWatch

1. Quick and Sure Resolutions

CloudWatch’s capability to correlate logs and metrics gives you an instant and broad understanding of a problem for quick and permanent rectification. What makes it even better is the ability to extend the monitoring to .NET and SQL apps through CloudWatch Application Insights.

2. The Auto CloudWatch Events Feature

You can set a performance threshold to trigger auto-scaling so that an alarm automatically adds or deletes EC2 instances based on your set measure. 

3. Resource Planning

AWS CloudWatch tools can track trends going back up to 15 months of metrics which can help you to proactively plan your resources. 

4. Time-Saving

CloudWatch Log Insights enables you to write queries instantly with aggregations, filters, and regressions saving you time to configure other software or spin up servers. 


Amazon Relational Database Service is one of the AWS suites of database services. Relational databases as the name suggest function with a relational model which can be described as an information structure consisting of tables with columns and rows. Each row represents a record in that database while each column is a new piece of information about that specific record.  Amazon RDS solution facilitates setting up, deploying, and scaling a relational database in the cloud. It can handle other robust tasks of database management such as patching, migration, backup, and recovery.

By utilizing the AWS command-line interface, management console, and RDS API you can create a database ‘instance’. This is a database environment that allows you to apply settings to one instance and get automated results across all the included databases.

Amazon Web Services (AWS)

Benefits of Amazon RDS

1. Availability

AWS RDS has a feature called Multi-AZ deployment which allows you access to data at any time any place.

2. Scalability

Amazon RDS offers 2 types of automatic scaling services namely horizontal and vertical. Horizontal add more machines and vertical add more resources. Another feature that gives it an edge is Amazon Aurora which can scale compute capacity.

3. Security

Security measures such as Identity and Access Management ( IAM) are in place. Additionally is the Amazon VPC to help you isolate a specific database instance to be under an encrypted VPN.

4. Performance

AWS RDS has a Performance Insights Dashboard to guide you figure out the performance of relational databases. The system’s data storage IOPS offers greater speed and you can specify what you need, up to 40,000 IOPS per RDS instance.

AWS Lightsail

Also known as AWS Lightsail VPN is a Virtual Private Server that allows allocation of your resources to run jobs away from the server. You can choose to have a Managed VPS or an Unmanaged VPS. The main difference is that for Managed VPS, AWS will manage the infrastructure for a given app or job whereas in an Unmanaged VPS you would be responsible for installing, configuring, and software upgrading.

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Benefits of AWS Lightsail

What sets this service apart is that you are always in total control from setting it up to how your website or apps are operating to your monthly bills. 

Amazon Web Services (AWS)
AWS Lightsail

1. Simplified UI

Most people don’t have the patience and time to deal with complicated services. AWS Lightsail understands that best. It focuses more on guiding you with fewer choices and less prompt. 

2. Speed

Lightsail is fast and easy to use even without prior experience with the cloud. By choosing any of the predefined plans from AWS, you can install a VPS within seconds. 

3. Scaling

AWS Lightsail is flexible and can scale upwards to fit your demands. As your applications grow over time you will get the options for advanced features.

4. Affordability

The affordable plan is the hallmark of this service. With $5 a month, you have a tier not forgetting the first month is free of charge.  Yet still, the beefier plans have simple prices too.

AWS Marketplace

AWS Marketplace is an online shop consisting of a digital catalog of various software and services that run on AWS where anyone with an AWS account can buy products as well as register to become a seller. To qualify as a seller your product or service must run on Amazon Web Services. AWS Marketplace allows you to market and sell your product on its platform only after it has verified the ethics, reliability, and security levels. Billing and payment options are also controlled by AWS user information. 

Amazon Web Services (AWS)
AWS Marketplace

This Marketplace holds a range of software including databases, storage, operating systems, business intelligence, security, networking, DevOps, and SaaS subscriptions. Available in the eStore also are developer tools. Once you buy software, you are responsible for downloading and installing it. All information you require to run the software is availed to you through an Amazon Machine Image Format. 

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Benefits of AWS Marketplace

1. Pre-trained machine learning models

Fully developed ML models give you less hustle and are regularly updated by the provider keeping you up to date with the latest learning. 

2. Plenty Datasets

AWS data products range from health, financial to gaming, and more. Your need for large dataset access is well covered under the AWS Data Exchange. 

3. Price negotiation

The “Private Offer” feature offers you a chance to negotiate custom terms especially where you need a high volume purchase or your needs are unique.

4. Best fit for your AWS environment

Saas category offers you subscriptions that can be deployed into your AWS environment giving you stress-free onboarding integration.


Amazon Web Services (AWS) has become the solution in today’s changing retail space. With more and more cloud computing services being offered by other competitors, AWS has dominated the market by offering affordable products that are scalable and reliable, and a fit for all types of enterprises with a wide geographical cover across the globe.

Being an all-inclusive platform offering a blend of infrastructure and amazing products such as AWS EC2, AWS S3, AWS RDS, AWS Lightsail, AWS Cloudwatch, and AWS Marketplace, AWS is no doubt a great return to your investment indeed.

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